Situated in the valley of the Wang River, Lampang, also called Nakhon Lampang, is the third largest town in northern Thailand and capital of Lampang Province. It was built as a walled rectangle alongside a river. The traditional rice paddy farming, pineapple, and sugarcane constitute major food crop in Lampang. Considered by some Thais as the last paradise in Thailand, the city is growing rapidly as trading and transportation center, offering much of the historic interest of Lanna as well as Chiang Mai without the overt commercialization. Located in the hearth of the North, it is also a good base for excursions and travel within Northern Thailand.

Lampang is well-served by road, rail, and air transportation. Tourists typically stop by for lunch and visit the more famous attractions such as Wat Phra That Lampang Luang and Thai Elephant Conservation Center, etc. Many of visitors look for a taste of urban northern Thailand without the crass commercialism in Lampang.